Friday 11 January 2013

MOCK REVISION - January 2013 (Part 3 - Question 2)

ESSENTIAL READING:
I gave you a copy but this is where you can access it. Read the first 20 pages (big writing, don't worry) and you should already be able to tackle the question with ease):

The 20 Things You Must Know AboutMusic Online by Andrew Dubber
http://newmusicstrategies.com/wp-content/uploads/2008/06/nms.pdf

(The link is also on the right hand side)

This student's blog is also excellent:
http://musicindustrysectionb.blogspot.co.uk/

Finally, this article should really help:
Why the Music Industry Must Change Its Strategy to Reach Digital Natives

Overview: Mark Mulligan is vice president and research director at Forrester Research, serving consumer product strategy professionals. He is a leading expert on music and digital media.

The music industry’s fortunes (or lack thereof) are familiar to most. The CD is suffering one of the longest death rattles in consumer product history, and it is becoming painfully clear that digital downloads are no knight in shining armor about to whisk up the fallen music business and ride off into the revenue growth sunset.

So how did we get here? What happened? The answer is simple: You. ...
Read more by clicking on the above link.


And here are the short talks/presentations you gave your peers in class:




MOCK REVISION - January 2013 (Part 2 - Question 1b)

Question 1b) - Analysing one of your production pieces focusing on the key concept of AUDIENCE
Here are a few reminders about the theories we have looked at and further materials to allow you to get ahead.

Here is Pete Fraser's advice:

Audience

Every media product has to have an audience, otherwise in both a business sense and probably an artistic sense too it would be judged a failure. In your projects, you will undoubtedly have been looking at the idea of a target audience- who you are aiming it at and why; you should also have taken feedback from a real audience in some way at the end of the project for your digital evaluation, which involves finding out how the audience really ‘read’ what you had made. You were also asked at AS to consider how your product addressed your audience- what was it about it that particularly worked to ‘speak’ to them? All this is effectively linked to audience theory which you then need to reference and apply. Here are some links to some starting points for theories:

general intro

presentation on reception theory

MOCK REVISION - January 2013 (Part 1 - Question 1a)

With the mocks upon us, here is a quick post to help you get ready. It covers what we looked at in the session before Christmas and provides resources to help you revise.

STRUCTURE OF THE MOCK PAPER:
Question 1 a) - Reflection on your skill progression across the course
Question 1b) - Analysing one of your production with a focus on AUDIENCE
Question 2 - Essay on the music industry in the online age (two questions to choose from)

Let's focus on Question 1 a) first.

Question 1a) - Reflecting on the development of your skills across the course from the Foundation Portfolio to the Adavanced Portfolio.

Here are 2 good presentations from other centres to help you prepare, revise and structure your essays.

The other one cannot be embedded but is from Long Road...
SEE IT HERE

EXAMPLES OF PAST QUESTIONS:
Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.

Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.

Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.


AND HERE'S ADVICE FROM PETE FRASER, YOUR CHIEF EXAMINER:
(From his blog - an essential revision tool: Pete's Media Blog )

"You will notice that each of these (questions) begins by asking you to 'describe' and then goes on to ask you to reflect in some way: "evaluate", "how you used" "how your skills developed". Herein lies the key to this part of the exam! You only have half an hour for the question and you really need to make the most of that time by quickly moving from description (so the reader knows what you did) to analysis/evaluation/reflection, so he/she starts to understand what you learnt from it.
There are five possible areas which can come up:

- Digital technology
- Research and Planning
- Conventions of Real Media
- Post-Production
- Creativity.


If you look through those questions above, you will see that they all contain at least two of the five- creativity is mentioned (as 'creative decision making') in two of them alongside the main area (digital technology on one, research and planning skills in the other). In the third of those past questions , research is combined with conventions of real media. So as you can see, the question is likely to mix and match the five, so you HAVE to be able to think on your feet and answer the question that is there.

So, how do you get started preparing and revising this stuff? I would suggest that you begin by setting out, on cards or post-its, a list of answers to these questions:


What production activities have you done?

This should include both the main task and preliminary task from AS and the main and ancillaries at A2 plus any non-assessed activities you have done as practice, and additionally anything you have done outside the course which you might want to refer to, such as films made for other courses or skateboard videos made with your mates if you think you can make them relevant to your answer.

What digital technology have you used?

This should not be too hard- include hardware (cameras, phones for pictures/audio, computers and anything else you used) software (on your computer) and online programs, such as blogger, youtube etc

In what ways can the work you have done be described as creative?
This is a difficult question and one that does not have a correct answer as such, but ought to give you food for thought.

What different forms of research did you do?

Again you will need to include a variety of examples- institutional research (such as on how titles work in film openings), audience research (before you made your products and after you finished for feedback), research into conventions of media texts (layout, fonts, camera shots, soundtracks, everything!) and finally logistical research- recce shots of your locations, research into costume, actors, etc


What conventions of real media did you need to know about?

For this, it is worth making a list for each project you have worked on and categorising them by medium so that you don’t repeat yourself

What do you understand by ‘post-production’ in your work?

This one, I’ll answer for you- for the purpose of this exam, it is defined as everything after planning and shooting or live recording. In other words, the stage of your work where you manipulated your raw material on the computer, maybe using photoshop, a video editing program or desktop publishing.


For each of these lists, your next stage is to produce a set of examples- so that when you make the point in the exam, you can then back it up with a concrete example. You need to be able to talk about specific things you did in post-production and why they were significant, just as you need to do more than just say ‘I looked on youtube’ for conventions of real media, but actually name specific videos you looked at, what you gained from them and how they influenced your work.

This question will be very much about looking at your skills development over time, the process which brought about this progress, most if not all the projects you worked on from that list above, and about reflection on how how you as a media student have developed. Unusually, this is an exam which rewards you for talking about yourself and the work you have done!

Final tips: you need some practice- this is very hard to do without it! I’d have a crack at trying to write an essay on each of the areas, or at the very least doing a detailed plan with lots of examples. The fact that it is a 30 minute essay makes it very unusual, so you need to be able to tailor your writing to that length- a tough task!"


SEE YOU IN THE NEXT POST FOR QUESTION 1b)